I was fascinated to learn about how searches are changing on Google as people want more personalized answers:
We’re also seeing this personal advisor theme play out quite literally, as people are specifically including qualifiers like “me” and “I” in their searches. Over the past two years, mobile searches with the qualifier “for me” have grown over 60%. For example, consumers aren’t just searching for “best car insurance” anymore, they’re searching for “best car insurance for me.” Or, “which dog is right for me.”
Picking a dog might strike you as something a little emotionally advanced for search, but it’s only the tip of the iceberg. People are also wondering what they should and shouldn’t do. Mobile searches with the qualifier “should I” have grown over 65% in the past two years.
“What should I get for lunch?” is something a person once would have asked a friend or coworker. Now it’s something they also ask of search. And we’re seeing this search data across categories. People are looking for advice about a range of things from personal hygiene (“How often should I wash my hair") to fairly substantial health and financial decisions like “should I go vegan” and “what kind of credit card should I get.”
- How does this affect our approach to evangelism with family and friends?
- How does this affect how Connect could help someone find Jesus?
- How can we lovingly demonstrate the parts of Scripture that work against this trend - that following Jesus involves sacrifice and community?