What style of speaking appeals to you personally?


(SeanO) #1

Ethos, Pathos, and Logos are modes of persuasion used to convince audiences. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words.

Which one appeals to you most? What combination do you think is appropriate? How do you find a balance?


(Carson Weitnauer) #2

If you listen closely to Ravi’s talks, you’ll notice that he repeatedly uses this structure:

  • Argue at Level 1 (truth & reason)
  • Illustrate at Level 2 (arts & imagination)
  • Apply at Level 3 (kitchen-table conversation)

You can take that exact structure and repeat it 10 times for a great talk. He both demonstrates and explains this process in this excellent article:


(Jennifer Judson) #3

Thanks for the resource Carson. I’ve read it, now I really need to study it.


(SeanO) #4

@CarsonWeitnauer Good stuff!